Why liberty is so important? Why does it matter to us today? Why wouldn’t we want those in power to “fix” the world for everyone even if it means trading our freedom in for subservience to the social and political agenda of those in power? What is liberty to begin with? How do I even know if I am losing it or not? By the end of this article, I will have done three things. First, I will have expanded on what the nature of liberty is in greater detail, so we know exactly what we are talking about. Secondly, I will then provide an analysis of why liberty is so unpopular in our modern age. Finally, I will offer an argument for why liberty should be more popular and why it should be embraced by all people.